Art Marketing

With over thirty years teaching experience, I have seen many of my students' skills and talents develop through my art classes. At the end of the classes, and especially in the advanced classes, when they are flushed with success and eager to be part of the art world, the topic of marketing their art work is discussed.

Art Marketing is a topic not all students want to deal with. Characteristically, the most outgoing students are more eager to approach a gallery with their work. But not all are like that. There is always a certain percentage of students who are reluctant to show their work. It is perhaps, they feel they are not ready to expose their creative endeavors to the public, and this is understandable. Culminating a period of art instruction does not necessary lead to showing art work especially for those students. I respect their feelings and agree that if they do not feel they are ready for exposure, they, indeed, should not expose themselves.

Art is very personal, development of skills and techniques is a rather intimate experience and the very soul of the artist is represented by their artwork.

So, it is no wonder that some students reply, "I'm just really not ready to show my work," or "Maybe next year," or "It's not important to me right now."

For those students that are interested in marketing their art work I give them guidelines for finding a good venue for their initial exposure.

This information, which I have found successful with students over the years, I have written in an Ezine article: "Launching A Successful Career As An Artist." An exerpt is below. You can read the rest of the articles I've written by clicking on the links.

MY EZINE ARTICLES:

A DIALOG WITH YOUR WORK

It is important for anyone launching an art career to have a direction toward their development and to keep that development alive. The very act of creativity can be dulled or detoured by an artist presupposing future works. The dialog an artist has with your work changes with each new piece. Each successive work causes an adjustment in direction: a revelation, an inspiration that alters the creative path. It seems that creative work has a life of its own which grows and is nourished by communication with its creator.

AVOID BECOMING AN ASSEMBLY LINE

It is possible to work successfully, heedless of the changes inspiration and innovation bring on. This often happens when an artist finds a successful and profitable "niche" and repeats over and over the same subject matter, style and techniques of working over a period of years. The market will always want the same or similar product, to guarantee a reliable value. It is regrettable, however, that many artists in this creative stasis, refuse to develop their full capabilities and are forever tied to the intrinsic values of their work.

Read the rest of my Ezine article: "Launching A Successful Career As An Artist"

ARE YOU A SURVIVOR?

Financial consultants can help your money problems. Consignment stores can supply good, used clothing, shoes and other useful items. Maybe you can find a roofer who will set up a payment schedule for the repair work. This will help you to survive materially. But, have you noticed that your hopes and positive attitude tanked with the stock market?

We've all gone a bit far thinking that running fast and acting quickly will help us become more solvent. Maybe that really just does happen in the movies. In this tumble-down economy, we are running for cover--back to our porches, back to dinners at night around the dining room table, back to short-distance driving, buying cheaper products and looking for sales and low-priced items in the grocery store.

Read the rest of my Ezine article: "A Cure For Bad Times"

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I DON'T KNOW MUCH ABOUT ART BUT I KNOW WHAT I LIKE.

Perhaps you've gone to a gallery or art museum, looked at the artwork displayed and said to yourself, "What the heck is that? I can't understand it! Why is this here in a gallery?"

Or, maybe you've gone to a gallery or art museum and your reactions was, "Wow! Great stuff! I like this! I don't know why, but I do!"

Or, maybe you've gone to a gallery or art museum, and, after viewing the exhibits, you walk away feeling bored and disinterested. You may have said to yourself, " Why do I bother with looking at art? I never understand it. It's beyond me."

Like any other discipline, art requires the viewer to be knowledgeable about the information it presents. Sometimes we think we should just automatically understand art. After all, there it is, just hanging there on the wall and all we have to do, we think, is just look at it. But do we really SEE it? Often, our response may be, "I don't know much about art, but I know what I like."That is just another way of saying, "What I like is really just based on my ignorance."

Read the rest of my Ezine article: "Art Appreciation--A Rich, Rewarding Experience

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